We place brands where culture actually happens.
When digital hits diminishing returns, diversification wins. We help brands move beyond digital-only thinking by using traditional media to drive efficiency, scale, and standout impact.
HiLo Media Inc. is a Toronto-based traditional media planning and buying agency servicing socially conscious mid-market brands. We specialize in above-the-line community-based advertising including billboards, wildpostings, hand-painted murals, street furniture, transit, print and publication, FM radio and podcast.
Our team utilizes our industry and community relationships to blast your brand to new heights while having a positive impact on the communities we reach.
What we do (and do well)
Campaign Strategy & Media Planning
The average American sees 4000+ ads per day. We build campaigns that are high impact and layer into your digital strategy. Our campaigns are designed to cut through and get noticed.
Creative Consulting & Alignment
The medium is the message. Creative and media planning shouldn’t happen in silos. We’ll find you the highest efficiency placements that help your campaign creative sing.
Cultural & Media Partnerships
We help brands find and activate partnerships that resonate. By connecting you with local festivals, publications, sporting events, and cultural moments, we put your brand at the heart of the communities you want to reach.
Discovery & Campaign Brief
We’ll set up an initial meeting to get an understanding of your business, campaign objectives and creative approach. We’ll walk you through our simple campaign briefing document.
Research & Approach
Our research team will dive into the data. We’ll find your target audience and build a psychographic profile to inform our strategy. Where possible, we’ll also align with your digital team to set up campaign tracking.
Media Planning & Negotiation
Our media strategists will draft a media plan informed by your brief and our research and based on media availability, costs, CPMs and other environmental factors.
Campaign Delivery
We’re here to hold your hand! We’ll assist with asset trafficking, discussions with in-house or agency creative teams and more.
Post-Campaign Analysis
Our media analysts will compile a report based on available data. Where possible we also collaborate with internal teams to merge internal and external data into a comprehensive report that illustrates ROI.
