Because measurable doesn't always mean effective. Digital attribution tracks clicks and conversions, but it misses the bigger picture: how people actually make buying decisions. Traditional media—billboards, radio, transit, print—builds the mental availability that makes your digital ads work harder. Studies consistently show that adding traditional media to a digital campaign can double its efficiency. We're not anti-digital; we're pro-results. The smartest brands use both.

We typically work with campaign budgets starting at $25,000 in media spend. This allows us to build campaigns with enough weight to actually move the needle. That said, we're happy to have a conversation regardless—sometimes we can recommend phased approaches or specific high-impact tactics that work within tighter constraints. We'd rather be honest about what's realistic than take your money for a campaign that won't perform.

Traditional media measurement has come a long way. Depending on the campaign, we use a combination of tactics: branded search lift, QR codes, unique URLs, geofencing studies, foot traffic analysis, and marketing mix modeling. We also work with your internal teams to connect traditional media exposure to downstream digital and sales data. You won't get the same click-level granularity as digital, but you'll get a clear picture of ROI—often a better one, because it accounts for how advertising actually works.

We specialize in socially conscious mid-market brands—companies big enough to invest in brand building but nimble enough to care about doing it responsibly. Our sweet spot is businesses that want to make an impact in their communities, not just impressions on a dashboard. We've worked across categories including travel, hospitality, consumer goods, retail, health and wellness, and nonprofits. If you care about reaching real people in real places, we should talk.

We're based in Toronto and have deep expertise across Canadian and US markets, but we plan and buy media globally through our partners. Our vendor relationships span major metros and smaller regional markets alike.

It depends on the media mix. Some channels (like digital billboards and radio) can go live within 1-3 weeks. Others (like hand-painted murals or premium static billboards) require longer lead times—often 6-8 weeks. We'll give you realistic timelines upfront and help you prioritize if you're working against a tight deadline. Rush jobs are possible, but planning ahead always gets you better inventory at better rates.

We're a media planning and buying agency, not a creative shop—but we don't operate in a silo. We work closely with your in-house team or creative agency to ensure the media strategy and creative approach are aligned. If you don’t have creative support, we can bring in one of our trusted partners.

The medium is the message, and we've seen too many great placements wasted on creative that wasn't designed for the format. We'll consult on specs, best practices, and what actually performs in each channel.

Three things. First, we're specialists—traditional media is all we do, so we're not trying to upsell you on channels we're more comfortable with. Second, we actually care about impact beyond impressions. We partner with local media owners, prioritize community-based advertising, and think about the environmental footprint of the campaigns we run. Third, we're straight shooters. We'll tell you when traditional media isn't the right fit and when your budget is better spent elsewhere. We'd rather build long-term relationships than chase short-term revenue.

Seamlessly, when done right. Traditional media builds broad awareness and primes your audience—so when they see your digital ads, they're more likely to notice, click, and convert. It also drives direct response: radio ads prompt immediate searches, billboards with QR codes capture intent on the spot, and transit ads reach commuters during high-engagement moments. We coordinate with your digital team to align timing, messaging, and measurement. The goal isn't traditional vs. digital—it's a full-funnel strategy that actually reflects how people experience media.

Right here. We'll walk you through everything—from understanding how different channels work to what realistic budgets look like for your goals. Start by reaching out through our contact page with a brief overview of your business and what you're trying to achieve. We'll set up a discovery call, ask the right questions, and give you an honest assessment of whether traditional media makes sense for you. No pressure, no jargon, no bullshit.